Instagram Stories

While working with Jupiter, I spent much time creating social media assets and conceptualizing interactive design throughout their site. Below are four sets of screen samples for Instagram story threads that I made. The stories varied between showcasing customer reviews, fun simple marketing for a product or set of products, or something playful like horoscopes in an effort to keep users engaged with the Jupiter content. 
Interactive Design Explorations

Below are mock-ups for a redesign pitch for the Jupiter website. The goal was to take the current information and make it more eye-catching while finding a solution for the lack of hierarchy so that users could digest the most important info seamlessly and efficiently. The use of clean and cruelty-free ingredients was a really crucial point to make. It helped set apart the Jupiter brand from other competitors. One caveat to mention is that some of the copy was placeholder copy that would be updated once a direction was chosen.
Simple Animation/GIF

An example of the different types of digital assets that I created were often GIFs for in-feed Instagram posts highlighting brand giveaways or partnerships.
In-feed Digital Assets

Below are just a few examples of the type of in-feed Instagram posts I would create for their themed content that wasn't their product marketing. They created monthly Spotify playlists so I'd make playful content for their "Shower Hour" when a new monthly playlist dropped. Above are a handful of samples of the Instagram posts created within the brands' style guide and monthly theme of posts. They were all about fun & spunk but maintaining a level of elevated product and design.
Created to campaign for Jupiter's Spotify playlist created for each month.
Created to campaign for Jupiter's Spotify playlist created for each month.
Created to campaign for Jupiter's Spotify playlist created for each month.
Created to campaign for Jupiter's Spotify playlist created for each month.
Print Assets

Printed card received with a product order. 
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